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Concept information

social science subjects > health and social care > health care management > marketing and customer value > marketing concept

Terme préférentiel

marketing concept  

Définition

  • The marketing concept is a managerial philosophy that says marketing begins by identifying consumer needs and wants and then, through a series of coordinated activities, satisfies those needs and wants better than competitors while achieving organizational goals; i.e., a consumer orientation, integrated marketing activities, and organizational objectives are the key components of this market-driven philosophy. [Source: Dictionary of Marketing Communications; Marketing Concept]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-SG0F58F8-2

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