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Concept information

Terme préférentiel

media regulation  

Définition

  • self-regulatory programs and efforts by the television, radio, magazine, newspaper, and other media industries that are aimed at monitoring and regulating advertising by screening ads and accepting only those that are truthful, fair, and in good taste, rejecting all others; criteria and standards are established by individual media vehicles, as well as by media associations for the entire membership. Ultimately, each media vehicle makes the decision to accept or reject an advertising message.. [Source: Dictionary of Marketing Communications; Media Regulation]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-SKJDJ7FS-M

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