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social science subjects > business and management > marketing (business) > marketing mix
social science subjects > health and social care > health care management > marketing and customer value > marketing mix

Terme préférentiel

marketing mix  

Définition

  • Marketing mix includes four major elements of marketing: product, place, promotion, and price; often marketers also refer to these elements as the four P'. They are usually controllable by marketing managers. The marketing mix variables are adjusted around target markets or segments, to maximize customer satisfaction and create competitive advantage. [Source: Encyclopedia of Health Care Management; Marketing Mix]

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URI

http://data.loterre.fr/ark:/67375/N9J-SR90HZNR-B

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