Concept information
Terme préférentiel
marketing in schools
Définition
- Food and beverage advertising enters schools by a variety of routes, including product sales, direct advertising, indirect advertising, and market research. Each of these routes has variations, and each category is outlined within this discussion. [Source: Encyclopedia of Children, Adolescents, and the Media; Food and Beverage Advertising in Schools]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-SZQHKTW6-N
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