Concept information
Terme préférentiel
marketing audit
Définition
- a comprehensive, systematic, and objective review and appraisal of every aspect of a firm's or organization's marketing program, its organization, activities, strategies, and people. [Source: Dictionary of Marketing Communications; Marketing Audit]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-T7TXHMPB-D
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