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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > health and social care > health and society > cancer and society > media > direct mail
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > direct mail
... > social science subjects > business and management > marketing (business) > marketing > media > direct mail
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > direct mail
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > direct mail
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > direct mail
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > direct mail
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > direct mail
... > social science subjects > politics and international relations > political science > political communications > media > direct mail
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > direct mail
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > direct mail
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > direct mail
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > direct mail
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > direct mail
... > social science subjects > communication and media studies > communication studies > political communications > media > direct mail
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > direct mail
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > direct mail
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > direct mail
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > direct mail

Terme préférentiel

direct mail  

Définition

  • Direct mail is mail that targets specific audiences and constituents on a specific mailing list. Broadly used in direct marketing of products, services, and ideas, in the political arena direct mail is used by political candidates, political parties, political action committees, lobbying groups, and other organizations for four major reasons: to raise money, to amplify pressure on public officials, to recruit new members into groups, or, most commonly, to sell a product, program, candidate, or issue. [Source: Encyclopedia of Political Communication; Direct Mail]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-TBWMZ7S0-K

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