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Concept information

social science subjects > health and social care > health care management > marketing and customer value > comparative advertising

Terme préférentiel

comparative advertising  

Définition

  • In comparative advertising, a company publicly compares its product or service with other competing products or services. Firms usually compare their products with a single product, but in some situations a product has been compared with multiple competitive products. [Source: Encyclopedia of Health Care Management; Comparative Advertising]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-TMGLN5KP-S

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