: SAGE: schwartz value theory

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schwartz value theory

Schwartz's value theory originated in the psychology literature and has now been used in business research as well. Based on data collected in the 1980s and 1990s from 60,000 respondents in 64 countries, Shalom H. Schwartz identified 57 items that represented 10 value types on an individual level and seven value orientations on the cultural level. [Source: Encyclopedia of Business in Today's World; Schwartz Value Theory]

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