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... > social science subjects > business and management > marketing (business) > marketing > advertising > history of cigarette advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > history of cigarette advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > history of cigarette advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > history of cigarette advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > history of cigarette advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > history of cigarette advertising
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > history of cigarette advertising
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > history of cigarette advertising

Terme préférentiel

history of cigarette advertising  

Définition

  • Cigarette marketers have appealed to young people with many obvious practices, such as the use of youthful models, ads in media the audience of which is exclusively or predominantly young, copy and art known to be attractive and interpretable to children (cartoons), and placement of ads in familiar contexts (such as cigarette ads in video games and candy cigarettes). However, advertising appeals to young people are not always so obvious. [Source: Encyclopedia of Children, Adolescents, and the Media; Cigarette Advertising, History of]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-TTRGWB0S-K

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