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Concept information

social science subjects > health and social care > health care management > marketing and customer value > one-to-one marketing

Terme préférentiel

one-to-one marketing  

Définition

  • One-to-one marketing is a philosophy based on the idea that an ideal size for a target market is one customer. Traditionally, one of the most important tasks for a marketer is the process of segmentation and targeting. [Source: Encyclopedia of Health Care Management; One-to-One Marketing]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-V5FD7JMH-W

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