Concept information
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communication and media studies
communication studies
communication theory
social-interactional orientations
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politics and international relations
political science
political communications
political communication theory
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communication and media studies
communication studies
political communications
political communication theory
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communication and media studies
communication studies
communication theory
semiotic, linguistic, and discursive orientations
Terme préférentiel
symbolic convergence theory
Définition
- Symbolic convergence theory is a general theory of communication created by Ernest Bormann that explains the process by which content themes that emerge in rhetoric function dramatically to connect audiences with messages. It explains how worldviews are created symbolically that catch up and involve often large groups of people. [Source: Encyclopedia of Communication Theory; Symbolic Convergence Theory]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-VCDSXPTX-5
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