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Terme préférentiel

effects of advertising on children  

Définition

  • Despite many years of academic research, there continues to be no consensus on the way in which advertising influences children and adolescents. Some authors argue that children are critical consumers who are well capable of defending themselves against the possible negative effects of advertising. [Source: Encyclopedia of Applied Developmental Science; Advertising, Effects on Children]

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URI

http://data.loterre.fr/ark:/67375/N9J-VF07ZN70-4

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