Concept information
Terme préférentiel
effects of advertising on children
Définition
- Despite many years of academic research, there continues to be no consensus on the way in which advertising influences children and adolescents. Some authors argue that children are critical consumers who are well capable of defending themselves against the possible negative effects of advertising. [Source: Encyclopedia of Applied Developmental Science; Advertising, Effects on Children]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-VF07ZN70-4
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