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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

sentiment analysis  

Définition

  • Customers today have to choose commodities that meet both their current needs and possible needs among a plethora of products and services available on the market. Customer preference, which can be defined as the customer's choice of products or services, covers all activities related to the selection of one offer over another. [Source: Encyclopedia of Social Media and Politics; Sentiment Analysis]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-WKFQGK6J-N

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