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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

visualization  

Définition

  • in the creation of advertising, the process of putting together all elements of the advertising in one's mind to form a concept or picture of what the advertising should say and how it should appear; also called conceptualization. [Source: Dictionary of Marketing Communications; Visualization]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-WS5CGW8S-G

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