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Concept information

social science subjects > business and management > marketing (business) > marketing > brand loyalty
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > brand loyalty
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > brand loyalty
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > brand loyalty
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > brand loyalty
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > brand loyalty

Terme préférentiel

brand loyalty  

Définition

  • Brand loyalty is defined as a consumer behavior whereby the consumer prefers to continually purchase the same product over time rather than purchase competing products. This behavior usually occurs when the customer believes the brand he or she is purchasing offers a better product or experience than those offered by competitors. [Source: Encyclopedia of Business in Today's World; Brand Loyalty]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X5WVH2R6-9

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