Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Concept information

Terme préférentiel

political branding  

Définition

  • Nowadays there are highly visible resemblances between the consumer goods market and the world of politics. There is an evident relationship between business research and electoral affairs. [Source: Encyclopedia of Political Communication; Political Branding]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X6HGMXSF-J

Télécharger ce concept :