Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

aligner
annoter
télécharger

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > elaboration likelihood theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > elaboration likelihood theory

Terme préférentiel

elaboration likelihood theory  

Définition

  • John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes differ. [Source: Encyclopedia of Communication Theory; Elaboration Likelihood Theory]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-X886NZH4-R

Télécharger ce concept :

RDF/XML TURTLE JSON-LD