: SAGE: corporate crisis management

social science subjects > politics and international relations > governance > crisis management > corporate crisis management

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corporate crisis management

Corporate crisis management is a process of programmed decision making, dynamic adjustment, staff training, and dealing with a major unpredictable event so as to remove or reduce the threat or losses incurred from the crisis. There are hundreds of potential threats existing for every organization; 30 years of hard work can be destroyed within 30 seconds. [Source: Encyclopedia of New Venture Management; Crisis Management: Corporate]

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