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Concept information

social science subjects > health and social care > health care management > marketing and customer value > product classes

Terme préférentiel

product classes  

Définition

  • Product classes are groupings of products into meaningfully different categories based on aspects of their marketing characteristics and/or characteristics of their purchasers. Products are normally classified as either consumer products (purchased by final household consumers for their own personal use and satisfaction) or organizational products (purchased by organizations for the production of other products and services). [Source: Encyclopedia of Health Care Management; Product Classes]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-XZMPC2K2-9

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