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Concept information

Terme préférentiel

issue management  

Définition

  • Issues management is the term used to describe strategic moves by organizations to influence public policy around an issue that is disputed by society. Issues management helps organizations take a more proactive rather than reactive stance on important political issues, such as concerns over the environment or rising energy costs. [Source: Encyclopedia of Political Communication; Issue Management]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-Z1DWH1J2-S

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