Concept information
Terme préférentiel
loss aversion
Définition
- Definition Loss aversion refers to people's tendency to prefer avoiding losses to acquiring gains of equal magnitude. In other words, the value people place on avoiding a certain loss is higher than the value of acquiring a gain of equal size. [Source: Encyclopedia of Social Psychology; Loss Aversion]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-Z2GQ83PH-8
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