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... > social science subjects > business and management > entrepreneurship > new venture management > small business management > location strategy

Terme préférentiel

location strategy  

Définition

  • A location strategy is, as defined by Marilyn M. Helms's Encyclopedia of Management, “a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives.” A location strategy is based on formulating a number of factors deemed relevant to the business in question. A quantitative-qualitative technique may consist in applying weights to the overall evaluation—in other words, assessing what weight each of the factors should have when developing a list of relevant factors. [Source: Encyclopedia of New Venture Management; Location Strategy]

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http://data.loterre.fr/ark:/67375/N9J-ZFKK7WHZ-L

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