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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > purchase influence attempts
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase influence attempts
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase influence attempts
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase influence attempts
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > purchase influence attempts
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > purchase influence attempts
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > purchase influence attempts
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > purchase influence attempts

Terme préférentiel

purchase influence attempts  

Définition

  • Children have an important influence on a variety of purchasing decisions, with respect to both child-related purchases such as toys, snacks, or sweets and everyday household purchases such as breakfast products and desserts. As children grow older, they even gain a say in their parents' choice of restaurants, holiday destinations, or cars. [Source: Encyclopedia of Children, Adolescents, and the Media; Purchase Influence Attempts]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-ZM1Q35ZN-V

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