Concept information
Término preferido
sleeper effect
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Definición
- In some circumstances, a message produced by a low credible source becomes more persuasive over time.
Concepto genérico
Pertenece al grupo
Creador
- Frank Arnould
En otras lenguas
-
francés
URI
http://data.loterre.fr/ark:/67375/P66-FKDSR7KN-H
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