Concept information
Terme préférentiel
sleeper effect
Définition
- In some circumstances, a message produced by a low credible source becomes more persuasive over time.
Concept générique
Appartient au groupe
Référence(s) bibliographique(s)
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• Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650. https://doi.org/10.1086/266350
[Study type: empirical study / Access: closed]
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• Kumkale, G. T., & Albarracin, D. (2004). The sleeper effect in persuasion: A meta-analytic review. Psychological bulletin, 130(1), 143-172. https://doi.org/10.1037/0033-2909.130.1.143
[Study type: meta-analysis / Access: closed]
Créateur
- Frank Arnould
Traductions
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français
URI
http://data.loterre.fr/ark:/67375/P66-FKDSR7KN-H
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